Widnall Bakery

Sam Widnall is the founder of Widnall Bakery.

 

In 2019, Sam competed on Bake Off: The Professionals, reaching the semi-final alongside Adam, the owner of a niche patisserie.

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Widnall Bakery was launched in August 2024 and has since been successful at various markets, selling sourdoughs, breads, cakes and specialising in patisserie - particularly the cruffin.

 

Due to high demand, some markets specifically request the patisserie range, as other businesses already cover general baked goods.

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All baking is done from home and the business has recently received a 5-star hygiene rating.

 

The cruffins have been especially well received, as there is nothing quite like them in the area.

 

Vegan and gluten-free options are also available.

 

While markets have been a strong foundation, Sam is still exploring opportunities beyond them and hopes to establish Widnall Bakery more prominently within Oswestry, Shrewsbury and the surrounding areas.